Why This Engineer Writes Better Copy Than You

by Arienne Holland
Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages "Plain English" isn't usually one of them, though — unless you're Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file sharing.Read the full article