With Acquisition, Taboola Aims to Marry Content and Commerce. Will It Work?

by Joe Lazauskas
Taboola CEO Adam Singolda wants to help make publishers “an Amazon in their culture.” How? By helping publishers monetize the full article page and pumping internal traffic to the articles that are driving the most value to advertisers. You probably know Taboola from its ubiquitous “discovery” widget, which lives on the bottom of article pages of sites like POLITICO and TIME.Read the full article