3 Alternatives to Earned Media…and Tips to Leverage Them

by Erin Feldman
“Earned media” may get almost all of the attention in today’s PR world, but it isn’t the only way to generate publicity. Other tactics include paid, owned and borrowed media. 1. Paid Media Paid media may not be a favorite method, but it can help achieve PR success. Paid media can be divided into two camps, traditional advertising and digital.Read the full article