3 Instances Where Best PPC Practices Might Not Be, Well, Best

by Michelle Morehouse
Best practices are around for a reason: more often than not they work. It’s almost always a good idea to follow best practices when dealing with PPC campaigns, but that doesn’t mean it’s always going to produce the best results. Depending on your account size, your vertical, and the demand for your product or service, you could be hurting yourself by following best practices.Read the full article