6 Ways a Book Promotes Your Business

by Geoff Livingston
Many people dream about publishing a book, but few realize the public relations benefit of such an effort. If you publish a business book, you create the ideal vehicle to position your business, generate earned media, and win new customers. Here are the six ways you can use a business book to strengthen your company’s PR and overall marketing efforts: 1) Instant thought leader ...Read the full article


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