Do You Know When It's Time to Rebrand?

Companies often come late to the rebranding process. Sales may not be up to expectations or growth has slowed. Often, companies tweak their advertising messages or change agencies. They rarely work on their brand. Moreover, what we've found surprising based on our experience is that... 85% of branding work does not include a name change. 50% of the time the logo remains unchanged.Read the full article