Have marketing channels become irrelevant?

by Paige O'neill
How do customers connect with your brand? Do they use online channels, off-line channels or a combination of the two? Among the online channels, which ones are the most popular . . . and how are they accessed – by mobile, tablet or desktop? How does the in-store experience relate to online? While it’s essential for you to know the answers to those questions – and more importan ...Read the full article