How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)

by Kevin Ryan
The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network. Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for marketers.Read the full article