How to use machine learning to enhance your marketing campaigns

by Jeff Rajeck
Machine learning sounds like something that computer nerds do, but not marketers. Well, here's a dip-your-toe-in introduction to how anyone can use machine learning to improve their digital ad campaigns. Machine learning is an intriguing topic. Whether you've read about US retailer Target discovering a young woman was pregnant before she told her parents or you have seen it i ...Read the full article