Marketing Day: Email Marketers Go Mobile, Google’s “News Publishing Center” & More

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Are Email Marketers Handling The Shift To Mobile? How To Prepare Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedic ...Read the full article

  • McDonald’s Gets Super-Sized Backlash With Instagram Ads - 18 readers, 120 Tweets - Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app.  McDonald’s recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launche

  • App store set records in July: Apple - 23 readers, 35 Tweets - Apple said that its app store set records for revenue and customers in July.

  • LinkedIn, U.S. Labor Dept settle overtime case for $6 million - 16 readers, 2 Tweets - WASHINGTON (Reuters) - LinkedIn Corp agreed to pay about $6 million in back overtime and damages to 359 current and former employees after a U.S. Department of Labor investigation found

  • Do Mobile Shopping Apps Dupe Consumers? - 10 readers, 1 Tweets - It’s "caveat emptor" in the app store, according to the Federal Trade Commission. The U.S. consumer watchdog agency said that while most mobile shopping apps make it easy for consumers to buy stuff, they make it difficult for consumers to understand what happens with their personal data or credit card information afterward.

  • Google shows off new Cambridge campus - - 9 readers - Google Inc.’s substantial presence in Cambridge gets even bigger Tuesday, as the giant search and advertising company formally opens its new Kendall Square campus. The expansion merges three Google-occupied buildings at Cambridge Center into a single integrated facility, in a bid to encourage plenty of creative interaction among its 800 employees.

  • Satya Nadella's first big hire: Microsoft confirms ex-Qualcomm exec Peggy Johnson as biz dev chief - 18 readers, 2 Tweets - Peggy Johnson, Microsoft's new executive vice president of business development Microsoft just confirmed that it has hired Peggy Johnson, a 24-year Qualcom

  • 5 Ecommerce Content Marketing Ideas for August 2014 - 10 readers - Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or ...

  • Details Launches Display Ad Network - 15 readers, 2 Tweets - In a first for Condé Nast, Details magazine is launching its own male-targeted digital display ad network. The Details Ad Collection, currently in beta mode with more than 20 members, offers men’s fashion and lifestyle bloggers the opportunity to run ads from tony Details advertisers like Kiehl’s and Jaguar.

  • Dublin picked for ICANN 54 - 10 readers - ICANN had selected Dublin to play host to its 54th public meeting, which will be held in October next year. According to a blog post from Michele Neylon, CEO of Irish registrar Blacknight, the venu...

  • 5 Growth Hacking Success Stories, for Ecommerce Merchants - 11 readers - Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers. “Growth hacking” is ...

  • Hey, Email Marketers: Forrester Says These Are the Best Platforms - 13 readers, 2 Tweets - If you’re seeking an email marketing platform but don’t have time to weigh all the options, Forrester Research offers recommendations. The Cambridge, Mass.-based researcher has declared StrongView the industry leader in an analysis of top providers.

  • Facebook For Windows Phone Now Supports Video Uploads, Integrates With Messenger | - 15 readers, 6 Tweets - Today Microsoft announced it published a new version of Facebook for Windows Phone that adds video uploads and integration with Facebook Messenger, as well as..

  • Soulmix Wants To Bring Back Social Bookmarking | - 16 readers, 8 Tweets - A newcomer called Soulmix is daring to give bookmarking another go with a service that lets you build personal archives that can be shared with others.