Passion for Hire – the Biggest Mistake Companies do in Hiring

by Jeff Ogden
“Brands don’t build themselves. It takes people.” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. (I’ll post a book review soon too.) Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For. and Tell All Your Friends.Read the full article

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