Retargeted Facebook ads hit the mark on mobile

by Cynthia Boris
The best time to pitch to a customer is when they already have your company or product in mind. That’s why retargeting is such a powerful tool. AdRoll’s graphic explains the concept quite simply but I imagine it takes quite a few well-trained digital elves to make it all work. Customer visits your site, leave without buying, later sees an ad for your site, thinks “hmm. . .Read the full article