Should publishers really think ‘mobile-first’?

by Ricardo Bilton
The trend for many publishers is to loudly declare they are “mobile-first.” But the reality is, well, more complicated. Most mobile-first proponents loudly trumpet exploding mobile audiences. That’s true. Just about every publisher today is seeing an increasing amount of their traffic coming from mobile devices — often over 50 percent of their overall, in the case of sites lik ...Read the full article