Social Media Copy: How to "Convert"

by Ann Smarty
How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is a fairly new area that isn't like traditional (or even modern content) marketing.Read the full article