The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology. It explores the latest trends in mobile advertising and looks at what the future might hold. I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.Read the full article
The Zero Moment of Truth
An animation to accompany the macro study conducted by Shopper Sciences and commissioned by Google to understand how shoppers approach decision making and what marketers can do to win.
Minority Report - Personal Advertising in the Future
The future of personal advertising according to the film Minority Report http://www.youtube.com/watch?v=7bXJ_obaiYQ