The top four applications of Big Data in marketing

by Matthew Whitehead
Marketers live in a world that is creating 2.5 exabytes of data each and every day. This provides both a challenge and an opportunity to marketers. How can they process and harness big data in faster and more innovative ways to deliver deeper insights and improved business performance? While big data has suffered from its fair share of hype, it is fundamentally changing the marketing landscape.Read the full article