Twitter’s Biggest Advertising Problem & Why It Hurts Marketers

by Jennifer Slegg
As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter using either the website or the official mobile app.Read the full article