Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers

by Ginny Marvin
Today, Yahoo announced the integration with comScore's audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution gives media buyers access to TV-comparable metrics such as audience demographics, r ...Read the full article