Apple is quietly making its move to own in-store digital tracking

by John Mcdermott
Apple is changing how location sharing works on iPhones, and the changes may help it solidify control over the burgeoning in-store tracking and retail analytics industry. In recent years, venture-backed startups like Euclid and Nomi have caught the attention of marketers and privacy advocates alike by using Wi-Fi to recognize the “media access control” (MAC) addresses on shopp ...Read the full article