How and why Western brands are experimenting with WeChat

by David Moth
With almost 400m active users and a growing global audience, Tencent’s WeChat app is the new king of Chinese social media. Often touted as the Chinese alternative to WhatsApp, WeChat actually offers a far broader range of features and tools. Alongside text, video and voice messaging, users in China can make mobile payments, browse ecommerce stores, play games, or book a taxi.Read the full article

Burberry WeChat A/W14 Show Experience

Personalise a piece of the runway, unlock collection details and follow show guests on their journey. Launched through the Burberry and WeChat (Weixin) innovation partnership, this is the most customisable Burberry social show experience to date The Burberry WeChat A/W14 show experience is in Chinese Music: 'Raise Your Love' (Live for Burberry) - Rhodes