How to Scale From a Brand Blog to a Brand Publisher

by Celine Roque
Screaming “I want to be a brand publisher!” from the rooftops is the easy part. Figuring out how to become one is much more difficult—after all, no two brand publishers seem to look alike. Just look at these examples we’ve covered lately: Instead of just uploading blog posts on personal finance, American Express went all-out with OPEN Forum, an interactive online community f ...Read the full article