If You Ignore Owned Media, You Might End Up Serving Burgers

by Joe Lazauskas
Yes, you want people to read as much of your content as possible. But it also matters where they read it. I liken the day-to-day production of content to throwing a barbecue. If you like to grill and have lots of friends, barbecues are easy to host on a daily basis. I threw at least 15 during my final month of college.Read the full article