Newsjacking: How to Use Recent Events to Get Traction on Social Media

by Britt Klontz
Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done.Read the full article

  • Kenneth Cole's Offensive Syria Tweet - 13 readers - Kenneth Cole is at it again on Twitter, and once more, he's getting thrashed. In a tweet sent Thursday, the fashion designer weighed in on possible military action in Syria by mocking the phrase "boots on the ground," which has been used by President Barack Obama and Secretary of State John Kerry with regards to sending in ground troops.

  • 'Ashamed': Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet - 14 readers - Media company IAC has "parted ways" with the company PR executive who tweeted: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"