Nielsen Study: Social Media Drives TV Viewers Awareness, Enjoyment Of Programs

by Martin Beck
The jury is still out on how strong an effect social media has on television viewing habits. An NBCUniversal executive made a big splash in April with an emperor-has-no-clothes statement, saying that social did nothing for Winter Olympic ratings but Twitter, Facebook and others beg to differ. This week, Nielsen added more data to the social-matters side of the ledger, repor ...Read the full article