Why Single Purpose Apps Are the Future of Mobile Engagement

by Jay Baer

Jay Today - Why the Future of Business is Apps and Specialization

Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities. Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing. This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs. Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it! Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - 5 Reasons You'll Eventually Abandon the NFL

A recent article about Nintendo showed that sometimes when a company has a smash hit with their products or services, it may actually be the beginning of the end. In today's episode, Jay explores why the NFL might be going through the same "blockbuster" issue that Nintendo is for five main reasons: 1. Attending a game isn't as family-friendly or enjoyable as watching from home 2. The NFL is saturating us with too many games on TV 3. Their drug policy is ridiculous 4. Their concussion policy is insane 5. They lack a respectable discipline policy with players Tune in to hear Jay's take on the specifics of these very real issues. Today's Sprout Social shout out goes to Dennis Yu (https://twitter.com/dennisyu), a fantastic thinker on digital marketing and ROI. Dennis recently sent over a vat of Haribo gummy bears after a mention of them on Jay Today. Thank you, Dennis! Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - How to Fix the TSA Without Crowdsourcing

The TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter. The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle. And it's extremely frustrating for someone who travels as much as Jay does. The problems that the TSA are having with line length and the time it takes to get through security transcend any sort of crowdsourcing campaign the TSA could implement. Today's Sprout Social shout out goes to Jason Miller (http://twitter.com/jasonmillerCA), who is the Senior Manager of Content and Social Media at LinkedIn and is also a rock n' roll photographer in his spare time. Jason is a great guy to follow for his insights on creative content. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why Wise Men are Confident and Fools are Certain

People often ask Jay why he does so many different things. Between the Convince & Convert blog, the Social Pros podcast, and the new Jay Today show, Jay always has a lot of irons in the fire. The reason for this is that technology is always changing, as are people's wants, needs, and desires. By wearing many hats and working on many different projects, there is a the element of research and experimentation that helps us understand which things will work best. This is how Jay approaches business as well. While we may not always have the answer for clients and prospects on what WILL work, we do know HOW to do the work to get there. Knowledge is overrated. Research is underrated. Today's Sprout Social shout out goes to C.C. Chapman (https://twitter.com/cc_chapman), author, speaker, and consultant. If you're not following C.C., definitely check out his work and his photography: http://www.cc-chapman.com/ Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Teens Are Showing Us the Future of Social Media

Now that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent. While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium. Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), who is the Chief Strategist at the Content Marketing Institute and a real thought leader in the content marketing space. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

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