A Better B2B Marketing Plan in 7 Steps

Aligning the resources of your team to achieve maximum results is the challenge all marketing leaders face. After more than two decades facing this task in B2B environments, I thought it would be good to share how I prepare a better B2B Marketing Plan in 7 steps. Step 1: What am I trying to accomplish? I try to do this from a top down perspective, starting with a clean sheet o ...Read the full article