Could Red Bull Become the New ESPN?

by Natalie Burg
Who is Red Bull, really? Among the existential questions that plague humanity, maybe this is not as high on philosophers’ radar. But for those interested in the state and future of branded content, it’s one worth asking. First, they were a company known for making hyper-caffeinated drinks; then, they were an energy drink company that was surprisingly content-savvy.Read the full article