Entity Mentions are Good: Brand Mentions are not the New Link Building

by Bill Slawski
A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was titled Is this Really the Panda Patent?. Simon Penson wrote a followup post at Moz titled The Panda Patent: Brand Mentions Are the Futu ...Read the full article


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