How Massey Ferguson uses B2B content marketing and social to sell tractors

by Matt Owen
Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition. I’ve been taking a look at the tractor company’s website and social feeds to get a feel for how it uses content to engage with a par ...Read the full article