How programmatic helps Weather monetize storm surges

by Chris Smith
When a crack of lightning wakes you up in the middle of the night, your natural reaction might be to reach for your phone to find out what’s going on. As Weather.co.uk discovered a few weeks ago during the U.K.’s tropical heat wave, plenty of Brits did just that. Before the emergence of ad tech, any subsequent traffic spike would have had minimal commercial impact.Read the full article