Levi’s looks to inspire generation selfie with artsy ecommerce site

by Chris Smith
Levi’s latest campaign combines short video documentaries, user-generated content and smart Web design as it looks to sell more jeans to millennials. The company, with an assist from AKQA, has launched the Live In Levi’s Project digital site levi.com/liveinlevis to tell the stories of its billion plus jean wearers around the world.Read the full article

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