Marketing Day: Pinversations, Facebook Events Get Insights & Google Lifts Secure Site Rankings

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google's YouTube Snaps Up Video-Making App, Directr Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be joining YouTube's video ads division.Read the full article

  • Apple Hires Musa Tariq to Head Social Media Marketing - 16 readers, 9 Tweets - Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where he served as global senior director of social media and community since October, 2012.

  • Why Aren’t Americans Ready to Go .GLOBAL? - 16 readers, 1 Tweets - Americans aren't keen to venture out of familiar .com territory. A recent study found that U.S. marketing professionals are the least aware and accepting of the new generic top-level domains that started rolling out this year.

  • Yelp CEO Reviews His Own Business After 10 Years - 13 readers, 1 Tweets - After Yelp posted the first quarterly profit in its history last week, the online business review site got panned on Wall Street. The company's stock plummeted 11 percent the day after the results came out, wiping out its gains for the year. CEO Jeremy Stoppelman didn't seem disturbed as he...

  • As Facebook Stumbles, Tumblr Attempts to Capitalize - 14 readers, 11 Tweets - With the promise of a more lasting engagement and a greater shelf-life for individual posts, the microblogging platform Tumblr is attempting to woo marketers who've grown concerned about Facebook's decline in organic reach.