Optimizing For Content Discovery: 4 Mistakes to Avoid

Content discoverability: it’s a piece of cake, right? When you launch a new piece of content, the whole point is to get people to discover it (and download it, assuming it’s behind a landing page form). So when that new piece of content is ready to roll, what do we do? We share it on social, and we share it with our email subscribers, and we write about it on our blog.Read the full article