Size Isn’t Everything: How to Create Niche Online Communities

by Adrienne Sheares
What social media professional hasn’t been tasked with creating the next viral thing? Whether it’s through memes, Snapchat videos or epic tweets, social media has birthed many Internet stars and has sparked monumental pop culture events. With brands itching to be a part of the next big thing, the pressure is on like Donkey Kong for social media pros to make their next campaign go viral.Read the full article