Smartphone Penetration Likely To Be 75 Percent By Year End

by Greg Sterling
The latest comScore smartphone subscriber figures are out. They reflect nearly 72 percent smartphone penetration in the US. As recently as 2012, comScore used a base of 234 million mobile subscribers (over 13) to calculate smartphone penetration. In this most recent release, the firm said that in June "173 million people in the U.S. owned smartphones.Read the full article

  • comScore Reports June 2014 U.S. Smartphone Subscriber Market Share - 13 readers, 1 Tweets - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with...