The Creative Process: An Overview

by Darren Kingman
In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing the process you’re making the most of yours, and likely a few other peoples time as well.Read the full article