Twitter Realigns Its Ad Product To Meet Advertiser Goals With Objective-Based Campaigns

by Ginny Marvin
Now, Twitter advertisers can organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Today, Twitter announced the beta release of objective-based campaigns, reports and pricing. Advertisers are now presented with a list of campaign objectives — driving Tweet engagements, website clicks or conversions, app installs or engagem ...Read the full article