Where John Oliver gets native advertising wrong

by Edward Kim
Edward Kim is cofunder and CEO of SimpleReach, an analytics service for brand content. First it was Girls, and now Last Week Tonight with John Oliver. HBO seems to have a strange obsession with native advertising. John Oliver’s 10-minute segment on Sunday evening has created quite a bit of chatter in the industry, and, I’m sure, a little bit of introspection as well.Read the full article