Are Your PPC Campaigns Really Working? Three Tips To Find Out

by Lisa Raehsler
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches and often click on more than one ad prior to converting.Read the full article