Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

by Kathryn Aragon
…without providing your email address. Image source. As conversion-driven marketers, we’re always on the lookout for ways to improve the results of our campaigns. Most of us follow the accepted practice of putting high-value content — usually an ebook or training series — behind an opt-in form on a landing page. But not everyone accepts this as best practice.Read the full article