Job talk: West Coast vs East Coast agency life

by David Amrani
East Coast vs West Coast was a rivalry even before Biggie-Tupac. Nowhere has this been more relevant to our industry than in the agency cultures of each coast, whether it’s in the hours of operation, office culture or creative vibe. The challenge of time Natural rhythms, timezones, wherever you want to place the blame, there’s something to be said for being three hours apart.Read the full article