Should brands create their own fonts?

by Shareen Pathak
You (probably) won’t notice unless you’re a typeface nerd, but online marketplace Zazzle has created its own typeface. Dubbed “Virgo,” the font was designed by Brooklyn’s Pagan & Sharp. It was the natural progression after a series of changes at Zazzle, which recently moved into a new headquarters in Redwood City, California, and redesigned its website. The evolution of Zazzle’s “Z.Read the full article