The Benefits of Tracking People with Analytics

by Zach Bulygo
Tools like Google Analytics are great, but they have one major weakness. You get only aggregate data. The Limits of Aggregate Data Averages, totals – these methods of measuring are known as aggregate. They provide an overall picture of how an area of a business or a product is performing. It’s frequently used in the web analytics field. Aggregate data has its usefulness.Read the full article