TripAdvisor Turns to Customers For Some User-Generated Creative Inspiration

by Steve Hall
What better way to get your customers talking about your brand than, well, to get them talking about your brand by paying them to do so? Well, at least giving them the chance to get paid. That's the idea behind TripAdvisor's user-generated TV ad contest. Starting with the brand's ongoing Don't Just Visit campaign as inspiration, TripAdvisor is asking fans, followers and cust ...Read the full article