Why brands should care about Pinterest in 5 charts

by John Mcdermott
With Pinterest ramping up its ads business — the platform began testing ads last fall and increased the number of campaigns in recent months — brands need to know whether the ads are worth the cost. At a $30 CPM, promoted pins are an “expensive” ad unit. But Pinterest has a fervent, if relatively small, user base that may justify the cost.Read the full article