Audit Your Site for Conversions and Profit, Part 2: Sales

by David Rothwell
Clicks are for Show, but Conversions are for Dough So let’s say your AdWords have done their job and brought you website visitors who are interested in your offer. Now it’s time to convert them to Customers on your Landing Pages. My previous post explained what conversion tracking is and how to set it all up correctly; now we’ve got to look at what your website has to do: get customers.Read the full article