Best Branded Content: DirecTV and the Mannings Make a Rap Sequel

by Joe Lazauskas
Last week, I wrote that the holy grail of content marketing is that rare viral hit where your product is the star. I should have written that the holy grail of content marketing is a viral hit where your product is the star and Eli and Peyton Manning are rapping. Last year, DirecTV scored a big content marketing with with “Football on Your Phone,” a Lonely Island-style parody ...Read the full article

Fantasy Football Fantasy - A Manning Brothers Music Video

http://www.directv.com/FFF - Peyton Manning & Eli Manning are back with another summer jam! Following summer 2013's wildly popular “Football on Your Phone #FYOP,” the two NFL QBs rap their way through a FANTASY FOOTBALL DREAM WORLD inspired by DIRECTV’s new, exclusive Fantasy Zone Channel.


Football on your Phone - Manning Brothers Music Video

http://bit.ly/1bB4f8e - Is your phone for calling? Or is it for footballing? Watch this video starring Peyton and Eli Manning to find out. Become the world's most powerful fan with DIRECTV's NFL SUNDAY. Get every game, every Sunday at no extra charge. Not just the highlights, but every play, every hit, every catch. Only DIRECTV can bring it to you. Visit http://bit.ly/1bB4f8e for more details or call us at 1-800-DIRECTV. Read more about this epic video shoot here - http://news.directv.com/2013/08/06/peyton-eli-manning-football-on-your-phone-video/ #FootballOnYourPhone