Chinese Man Sues Baidu Over “Gay Conversion” Ad In SERP

by Greg Sterling
A gay Chinese man sued search engine Baidu in Bejing for allowing an undisclosed ad for an allegedly unlicensed psychological counseling center to appear at the top of search results. He underwent "gay conversion" therapy and was traumatized by the experience. Without the benefit of knowing Chinese law, the case appears to raise two issues: the degree to which Baidu and sear ...Read the full article