Google’s New AdWords Tracking Follows User Between Apps & Mobile Web

by Jennifer Slegg
Reports state that Google is ready to begin testing a new type of tracking that will enable users to be tracked between apps and pages as one user. Right now, the same user who utilizes both apps and regular mobile are considered two different people for tracking purposes. This obviously creates a gap for advertisers who want the ability to know what the same user is doing betw ...Read the full article