In the Content Marketing Kingdom, Third-Party Experts Rule

"Content marketing" is the all the rage among today's B2B marketers, along with the overused phrase "content is king." But for those of us who live and breathe this stuff, we know that a good deal of it is really good public relations. A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and ...Read the full article